Malaysia’s first AI-driven digital bank by YTL Group — and a bold step away from the usual tech-heavy look. We crafted a fresh, human-first identity using hand-drawn elements to stand out in a saturated fintech landscape. I had the opportunity to lead key visuals and campaign rollouts, and gained invaluable experience collaborating closely with the visionary team at YTL Group
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Outdoor/Indoor Mockups
Launch Creatives
Conceptualization
About the project
Goal
Brought the RYT brand to life by creatively utilizing existing digital media — specifically a cube-shaped display — paired with a rotating bubble machine concept. Through smart ad placement and installation, we transformed a standard format into an engaging brand experience, seamlessly blending on-ground assets with a fresh, interactive twist.
Smooth Scroll
This will hide itself!
This will hide itself!
RYT Bank
OVERVIEW
Malaysia’s first AI-driven digital bank by YTL Group — and a bold step away from the usual tech-heavy look. We crafted a fresh, human-first identity using hand-drawn elements to stand out in a saturated fintech landscape. I had the opportunity to lead key visuals and campaign rollouts, and gained invaluable experience collaborating closely with the visionary team at YTL Group
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Outdoor/Indoor Mockups
Launch Creatives
Conceptualization
About the project
Goal
Brought the RYT brand to life by creatively utilizing existing digital media — specifically a cube-shaped display — paired with a rotating bubble machine concept. Through smart ad placement and installation, we transformed a standard format into an engaging brand experience, seamlessly blending on-ground assets with a fresh, interactive twist.
Smooth Scroll
This will hide itself!
This will hide itself!
RYT Bank
OVERVIEW
Malaysia’s first AI-driven digital bank by YTL Group — and a bold step away from the usual tech-heavy look. We crafted a fresh, human-first identity using hand-drawn elements to stand out in a saturated fintech landscape. I had the opportunity to lead key visuals and campaign rollouts, and gained invaluable experience collaborating closely with the visionary team at YTL Group
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
Outdoor/Indoor Mockups
Launch Creatives
Conceptualization
About the project
Goal
Brought the RYT brand to life by creatively utilizing existing digital media — specifically a cube-shaped display — paired with a rotating bubble machine concept. Through smart ad placement and installation, we transformed a standard format into an engaging brand experience, seamlessly blending on-ground assets with a fresh, interactive twist.
Smooth Scroll
This will hide itself!
This will hide itself!