For the launch of two new Acuvue Define products, I led the creative direction across a full-funnel campaign — from digital touchpoints to on-ground activations. This included event visuals, social media content, and ATL/BTL materials to support a nationwide rollout.
YEAR
2024
ROLE
ART DIRECTOR
SERVICES
ART DIRECTION
LAUNCH EVENT CONCEPTUALIZATION
3D VISUAL MOCKUP
About the project
Goal
To raise awareness and spark excitement around the new product variants, we crafted a cohesive, consumer-first experience that bridged both public-facing and partner-exclusive events. One of the campaign highlights was a fashion show, where I collaborated with an illustrator to transform the contact lens patterns into wearable art — kaftans modeled live on the runway. This created a powerful, visually immersive storytelling moment that connected the product's unique designs with real-world expression.
Smooth Scroll
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This will hide itself!
Acuvue Define
OVERVIEW
For the launch of two new Acuvue Define products, I led the creative direction across a full-funnel campaign — from digital touchpoints to on-ground activations. This included event visuals, social media content, and ATL/BTL materials to support a nationwide rollout.
YEAR
2024
ROLE
ART DIRECTOR
SERVICES
ART DIRECTION
LAUNCH EVENT CONCEPTUALIZATION
3D VISUAL MOCKUP
About the project
Goal
To raise awareness and spark excitement around the new product variants, we crafted a cohesive, consumer-first experience that bridged both public-facing and partner-exclusive events. One of the campaign highlights was a fashion show, where I collaborated with an illustrator to transform the contact lens patterns into wearable art — kaftans modeled live on the runway. This created a powerful, visually immersive storytelling moment that connected the product's unique designs with real-world expression.
Smooth Scroll
This will hide itself!
This will hide itself!
Acuvue Define
OVERVIEW
For the launch of two new Acuvue Define products, I led the creative direction across a full-funnel campaign — from digital touchpoints to on-ground activations. This included event visuals, social media content, and ATL/BTL materials to support a nationwide rollout.
YEAR
2024
ROLE
ART DIRECTOR
SERVICES
ART DIRECTION
LAUNCH EVENT CONCEPTUALIZATION
3D VISUAL MOCKUP
About the project
Goal
To raise awareness and spark excitement around the new product variants, we crafted a cohesive, consumer-first experience that bridged both public-facing and partner-exclusive events. One of the campaign highlights was a fashion show, where I collaborated with an illustrator to transform the contact lens patterns into wearable art — kaftans modeled live on the runway. This created a powerful, visually immersive storytelling moment that connected the product's unique designs with real-world expression.
Smooth Scroll
This will hide itself!
This will hide itself!